Ülker Coco Star / AI / Film
Coco Star Stili.
A little chocolate. A summer style icon.
Coco Star needed to be part of the summer conversation again, with a reminder that it tastes great cold. The starting point was already on the shelf: a familiar blue pack with a tropical summer inside.
We turned that pack design into a real shirt. An AI-produced film brought the Coco Star Stili world to life, while influencers wore and shared the shirt. A promotion through Getir let people take that summer style home with their chocolate.
The results.
- 3 hours
- For the Getir promotion to sell out
- 5K
- Shirts distributed
- 60K
- Coco Star bars sold
- 130M+
- Campaign content views
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