İstanbul Çikolatası.

To become a talking point in Türkiye, start by getting the world talking. That was the idea behind the launch of Ülker Çikolata İstanbul. Before the chocolate reached shelves, content from international influencers presented it as a product already known and wanted. Back in Türkiye, curiosity grew around one question: “What is this chocolate?”

More than 100 influencers in around 60 countries took part, with each post feeding the next. As curiosity grew, the mystery pack was revealed, followed by tasting videos. By the time the chocolate reached stores in Türkiye, an audience was waiting. Shopkeepers’ handwritten arrival signs brought the conversation from screens to the street.