Creative Agency
All work

Ülker Çikolatalı Gofret / Campaign / Activation

Neden Olmasın Kaşığı?

Neden Olmasın? campaign identity.
Campaign portrait and oversized typography.

Social listening uncovered a small, familiar dilemma for Ülker Çikolatalı Gofret fans. When chocolate melts inside the wrapper, people want every last bit. Licking the wrapper can feel awkward when other people are around.

Our answer was a specially designed, 3D-printed spoon that could scoop up the chocolate left behind. Just 100 were produced and sent to fans. A tiny product made a private habit something people could recognise, laugh about and share.

Insight, idea and spoon design: campaign board.
Insight, idea and spoon design: campaign board.
Insight, idea and spoon design: campaign board.

The results

100
Recipients
99.7M
Engagements
36M
Reach
96.4%
Positive feedback
Film
The chocolate-wafer pack in motion.
The specially designed spoon in motion.
The spoon scoops melted chocolate from the wrapper.
Ülker Çikolatalı Gofret - Neden Olmasın Kaşığı
Brand
Ülker Çikolatalı Gofret
Creative agency
ROSWO

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