Neden Olmasın Kaşığı?

Social listening uncovered a small, familiar dilemma for Ülker Çikolatalı Gofret fans. When chocolate melts inside the wrapper, people want every last bit. Licking the wrapper can feel awkward when other people are around.

Our answer was a specially designed, 3D-printed spoon that could scoop up the chocolate left behind. Just 100 were produced and sent to fans. A tiny product made a private habit something people could recognise, laugh about and share.