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Ülker Çizi / Campaign / Activation

Çizi Tutar.

Ülker Çizi: Çizi Tutar, ROSWO campaign artwork.

A phone holder. A different kind of snack break.

When traffic stops moving, hunger doesn’t. The journey home offered a different way to look at an everyday car accessory: could a phone mount hold a pack of Çizi?

ROSWO’s answer was a small attachment called Çizi Tutar. A metal piece turned the phone mount into a snack holder. A film introduced it, influencers demonstrated how it worked, and a limited giveaway put the holders in drivers’ hands.

Brand
Ülker Çizi
Creative agency
ROSWO

The results.

181.4M+
Views
40K
Likes
2.5K
Comments

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