All work

Ülker Çizi / Campaign / Activation

Çizi Tutar.

Çizi Tutar: driver and snack-holder campaign identity.
Çizi packets mounted in a car.

When traffic stops moving, hunger doesn’t. The journey home offered a different way to look at an everyday car accessory: could a phone mount hold a pack of Çizi?

ROSWO’s answer was a small attachment called Çizi Tutar. A metal piece turned the phone mount into a snack holder. A film introduced it, influencers demonstrated how it worked, and a limited giveaway put the holders in drivers’ hands.

The magnetic Çizi holder in motion.
Film
Ülker Çizi - Çizi Tutar
Film sequence: Çizi on the journey home.
Film sequence: Çizi Tutar in use.
Çizi Tutar campaign animation.

The results

181.4M+
Views
40K
Likes
2.5K
Comments
Brand
Ülker Çizi
Creative agency
ROSWO

Next project

Payını Bilen Orijinal Paketler: cast and the share-marked cracker pack.

Payını Bilen Orijinal Paketler.

View project