Payını Bilen Orijinal Paketler.

Sharing Ülker Çubuk Kraker comes with a familiar little negotiation: how much is your share? We made that everyday moment the starting point for a packaging idea.

The familiar red pack gained clear share lines and opening points for one, two or three people. Simple graphics gave the pack a practical role in how the crackers were shared, keeping the idea visible at the moment people reached for them.

We then took the packaging idea into films set at home, in the office and in the park. The same small tension gave each film its story, with the pack offering a playful way to settle it.