Are You Ready Enough?

Turkish series already had an audience across the Middle East and North Africa. tabii’s launch needed to give those viewers a clear reason to choose it in a crowded streaming market: this is the home of Turkish series.

We made that sense of home literal. Three films took the warmth and rituals of Turkish homes and exaggerated their scale, with giant Turkish delight, an oversized tea glass and enormous needlework. Familiar details created a playful welcome to the stories on tabii.