Ülker Çokomel / Campaign
Çokomel’den Çokomellere.
A familiar name. An unexpected connection.
In Türkiye, plenty of cats share their name with Çokomel. Add their love of crinkly wrappers, and that shared name becomes an invitation to play: a Çokomel pack turns into a toy for its namesakes.
ROSWO’s “The Best Cat Toy Ever” film showed owners how to turn the wrapper into a toy and invited them to try it with their cats. An e-commerce promotion carried the idea further with a cat food gift.
The results.
- 104.3M
- Reach in three days
- +8%
- Uplift in unit sales
- 79%
- Of participating content creators posted about Çokomel for the first time
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