İzlediğine Değsin.

More streaming services meant more choice, but not always something worth watching. For tabii’s relaunch in Türkiye, ROSWO built the brand’s new communication platform around a promise: “İzlediğine Değsin”—make it worth watching.

The first stories to bring that promise to life featured people so bored they began talking to faces they spotted in everyday objects. The “I See Faces” trend offered an opportunity to test how that insight resonated with people. In the films, eggs in a frying pan and an air conditioner joined the conversation. Each film pointed anyone looking for something worth watching towards tabii.