İzlediğine Değsin.

For tabii’s relaunch in Türkiye, we answered “What should I watch?” with “İzlediğine Değsin” — Make It Worth Watching. The campaign started with the familiar frustration of having a screen in front of you and nothing you want to watch.

In the film series, everyday objects began talking to bored viewers. Eggs in a pan, an air conditioner, a traffic cone and sunglasses on the back of a man’s head all recommended tabii. Seeing faces in ordinary objects connected four stories through the same humour.