Ülker World Cup Campaign / Film
Ay Yıldız Olur Güneşin.
Some mornings, the flag rises before the sun.
With World Cup matches kicking off in the early hours in Türkiye, supporting the national team meant waking before sunrise. Ülker’s sponsorship film captured the anticipation that made sleep the last thing on anyone’s mind.
A child humming “Hep Seninleyiz Türkiye” became a chorus shared across homes, bakeries and breakfast tables. Ülker products belonged naturally in those scenes, part of the morning rituals of a country waiting for kick-off.
ROSWO brought Ülker’s “Ay Yıldız Olur Güneşin” campaign to life in just 14 days.
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