Ay Yıldız Olur Güneşin.

For supporters in Türkiye, watching the World Cup meant getting up before sunrise. But when the national team was playing, missing a little sleep hardly mattered.

That familiar feeling led to Ülker’s “Ay Yıldız Olur Güneşin” campaign: some mornings, the crescent and star become your sun.

The film follows that anticipation through homes, breakfast tables and streets. The campaign’s key visual carries the same idea into outdoor placements, with the national team players standing against the rising sun.