Ülker Probis / Campaign / Film
Taklit Edilemeyen Lezzet.
Even artificial intelligence has its limits.
Probis has been part of life in Türkiye for more than thirty years. Fans write songs about it and get it tattooed on their skin. At the heart of that devotion is a taste they can’t quite compare to anything else.
ROSWO put “Taklit Edilemeyen Lezzet”—a taste that can’t be copied—to the test against AI, in an age when almost anything can be imitated. In the film, a professor and his robots keep trying to recreate Probis. They can analyse it. They just can’t make it.
The story continued across television, digital, social and outdoor. The agency’s in-house AI studio used material from the campaign film to create further content within the same world.
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